Main Street Philosophy:

Main Street relies on eight downtown revitalization principles:

1. vComprehensive – An ongoing series of initiatives is vital to build community support and create lasting progress.
2. vIncremental – Small projects make a big difference; they demonstrate that “things are happening” and hone the skills and confidence necessary to tackle more complex problems.
3. vSelf-Help – Only local leadership can initiate long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.
4. vPublic/private partnership – Main Street requires the support and expertise of both the public (local government) and private (businesses and residents) sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other.
5. vIdentifying and capitalizing on existing assets – Local assets provide the solid foundation for a successful Main Street initiative.
6. vQuality – From storefront design to promotional campaigns to special events, quality must be the main goal.
7. vChange – Changing community attitudes and habits is essential to bring about revitalization. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.
8. vAction-oriented – Frequent, visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvement will remind the community that the revitalization effort is underway.